What aspect of population ageing is most relevant to your country?
What is the role and value of older people in your country?
Is there any concept or tradition in your culture that can be linked to the appreciation of older people and active ageing?
What are the biggest risk factors in your country for healthy ageing throughout life （i.e. during pregnancy， childhood， adolescence， adulthood and/or older age）?
Are there any Age-friendly Cities in your country that you could highlight?
Could you showcase proven models， policies or programmes for long-term care? For primary health care services?
Do informal caregivers get any support from the health system in taking care of older people?
Are health workers adequately trained in your country to address the rights and specific needs of older people?
What are the biggest challenges in your country with regard to population ageing?
How are older people contributing to society in your country? To the family? To the workforce? To the city or community?
Are older people involved and is their voice heard in policy-making， in general， and with regard to the needs and rights of older citizens in particular?
Are there champions of active and dignified ageing in your country whose story， interview or quote could make the news?
Other topics that could provide an angle for a story on population ageing include mental health， elderly people in rural areas， education of older people， and social protection.
D. Use social media
Social media such as Facebook， Twitter， YouTube and LinkedIn can help engage grassroots communities in both online discussions and offline activities. However， resources to analyse audiences， strategize outreach， engage audiences and monitor impact should be planned for at the outset. Ideally， contact should be maintained with social media communities beyond World Health Day， for example to strengthen and expand Age-friendly Cities networks.
For more information
World Health Organization
WHO Global Network of Age-friendly Cities
http：//www.who.int/ageing/age_friendly_cities_network/en/index.html
Ageing and Life Course
http：//www.who.int/ageing/en/
WHO Regional Office for Africa
http：//www.afro.who.int/en/clusters-a-programmes/frh/gender-womens-health-a-ageing/programme-
components/healthy-ageing.html
WHO Regional Office for the Americas
http：//new.paho.org/hq/index.php?option＝com_joomlabook&Itemid＝259&task＝display&id＝228
WHO Regional Office for the Eastern Mediterranean
http：//www.emro.who.int/whd2012
WHO Regional Office for Europe
http：//www.euro.who.int/en/what-we-do/health-topics/Life-stages/healthy-ageing
WHO Regional Office for South-East Asia
URL to be provided by SEARO
WHO Regional Office for the Western Pacific
http：//www.wpro.who.int/health_topics/ageing/
List of previous World Health Days
http：//www.who.int/world-health-day/en
Nongovernmental organizations in official relations with WHO
HelpAge International
http：//www.helpage.org/
International Association of Gerontology and Geriatrics
http：//www.iagg.info/
International Federation on Ageing
http：//www.ifa-fiv.org/
Other nongovernmental organizations in official relations with WHO
http：//www.who.int/civilsociety/documents/NGOs-in-Official-Relations-with-WHO-2011_16-Mar-2011.pdf
United Nations links
Madrid International Plan of Action on Ageing
http：//www.un.org/ageing/documents/building_natl_capacity/guiding.pdf
United Nations Economic Commission for Europe
http：//live.unece.org/pau/age/welcome.html
United Nations Population Division
http：//www.un.org/esa/population/publications/worldageing19502050/
United Nations Social Policy and Development Division
http：//social.un.org/index/Ageing.aspx
Calendar of events for 2012
European year for active ageing and solidarity between generations
2012 is the European Year for Active Ageing and Solidarity between Generations. A chance for all to reflect on how Europeans are living longer and staying healthier than ever before - and to realize the opportunities that this represents. The European Year seeks to encourage policy-makers and stakeholders to improve opportunities for active ageing in general and for living independently.
http：//www.age-platform.eu/en/age-policy-work/solidarity-between-generations/las
test-news/1231-2012-european-year-on-active-ageing-and-intergenerational-solidarityl
First world congress on healthy ageing
19-22 March 2012 -- Kuala Lumpur， Malaysia
The World Congress， co-sponsored by WHO， will focus on "Evolution： holistic ageing in an age of change" and encompass all aspects of ageing and health issues - from conventional and complementary medicine， to societal and policy level approaches to physical， mental and social well-being.
http：//www.healthyageing.org/1st-world-congress-healthy-ageing-2012
World Health Day
7 April 2012
The theme for World Health Day 2012 is "Ageing and health". Various local， national and international events are arranged to educate the public and policy-makers on the issue of ageing.
http：//www.who.int/world-health-day/2012/
WHO knowledge transfer tool on ageing
April 2012
Knowledge derived from research and experience is of little value unless it is put into practice and its success is monitored and regularly evaluated. Hence， WHO will issue a tool to assist governments to translate ageing and health knowledge into policy and practice， with a particular emphasis on age-friendly health policies and action plans. The aim is to improve health and health systems policies and outcomes which are sensitive to the needs of older people.
WHO dementia report
April 2012
This WHO report focuses on the health and social aspects of dementia. It proposes policy approaches and best practices to help countries prepare for the challenges， including the costs.
IFA 11th global conference on ageing
28 May-1 June 2012 -- Prague， Czech Republic
This "Ageing Connects" conference hosted by the International Federation on Ageing aims to have a positive impact on age-related policy and practice globally and focuses on older people and development； health and well-being； enabling environments and connected technologies.
